2018
Drupal 7 / Strategy / UX/UI / E-commerce / Authorize.net / PayPal
Served as Strategist, Tech Lead, and UX Designer for the Holistic Wellness
Center’s Premium Membership campaign. Designed an integrated system for online and
on-site event registration, enabling flexible payment options (Authorize.net,
PayPal) and implementing advanced business rules tailored to the organization’s
needs. Built on Drupal Commerce, the platform offered robust event registration
and management with marketing segmentation and personalized content delivery.
Conducted change analysis and coordinated directly with marketing, finance,
operations, and external affairs to ensure priorities, strategies, and KPIs were
clearly defined, actionable, and owned by responsible teams.
Managed and conducted user research, statistical analysis, and stakeholder
interviews to inform strategy and UX/UI decisions. Delivered a conversion-focused
redesign that increased visitor and attendee engagement, growing the base of loyal
supporters and advocates.
https://eomega.org/membership