2018
Drupal 7 / Strategy / UX/UI / E-commerce / Authorize.net / PayPal
Served as Strategist, Tech Lead, and UX Designer for the
Holistic Wellness Center’s Premium Membership campaign.
Designed an integrated system for online and on-site event registration,
enabling flexible payment options (Authorize.net, PayPal) and implementing
advanced business rules tailored to the organization’s needs. Built on Drupal
Commerce, the platform offered robust event registration and management with
marketing segmentation and personalized content delivery.
Conducted change analysis and coordinated directly with marketing, finance,
operations, and external affairs to ensure priorities, strategies, and KPIs were
clearly defined, actionable, and owned by responsible teams.
Managed and conducted user research, statistical analysis, and
stakeholder interviews to inform strategy and UX/UI decisions.
Delivered a conversion-focused redesign that increased visitor
and attendee engagement, growing the base of loyal supporters and advocates.
https://eomega.org/membership